Tiktok直播的主播开场/活动/逼单全套话术及常规技巧

适合人群

• 没做过直播
• 不会直播
• 直播时只知道介绍商品，但是反复就是那么几句话直播过程不会互动，没有设计，全靠即兴说
• 不清楚直播话术逻辑，不了解各个环节的作用的

主播在直播间里作用

• 流量引导，拉新-留观时间-互动评论
• 成交引导，下单(转化)
• 复购引导，持续关注

开场/欢迎话术

1、名称开场类

• 欢迎XX进入直播间，埃? 这个名字很有意思/很好听/不是那么好读/我读对了吗，你的名字是有什么故事吗?
• Hi my dear new friends, how are you guys?
• Hi XxX, welcome, how are you?
• Hi XXX, where are you from?I love your beautiful name! (此处可作为流量引导设计，建议主播只讨论和目标市场一致的地区关键词，如目标市场是英国，多和UK的卖家互动，引导观众在评论区打出国UK/GB/England/Britain等地区关键词)
• Hi XXX, Welcome my new friends! Is there any interesting story in your name?Welcome Xxx! I wish I read your name correctly. Anything you like, just tell me and I will show you .

2、话题开场类

• 欢迎XX进入直播间，我最近经常用XX产品(产品最好与直播间产品有关联)，你平时用这个产品吗?
• 我真的很喜欢这款产品因为它让我感觉…
• Welcome to my livestream, Bargain /Promotion today!
• Welcome to my live today! I’ve personally used this product recently. Anyone who uses it can share comments with us?
• I do like this product because it makes me feel…

3、内容开场类

• 欢迎XX进入直播间，今天要给大家介绍的是XXX的技巧，感兴趣的宝宝们记得点个关注
• 全场四折起!(60% off) 走过路过不要错过!
• Welcome to my livestream. Today I will show you the… Don’t forget to follow me so that you can find me again!
• For friends who are interested in my livestream, press the “follow” to find me easier.
• Hi new friends, 60% off today, very good price! Don’t miss this chance!

4、互动开场类

• 欢迎XX进入到我们的直播间，所有在直播间的朋友们，如果是第一次刷到我们直播间的新粉，可以在直播间打“新”字，如果是老粉，可以在直播间扣“老”字
• Welcome ! My new friends!
• Oh dear, you look new here, welcome to be my friends!
• Hi there, anyone who is new to my livestream? Please press “1” to let me see you Ok?
• Hi my old friends! Please press/type/click “2” to let me know you are here Ok?

互动/宣传话术

1、强调直播时间段

• “非常感谢在我直播间停留的所有朋友们，我每天的直播时间是晚上6点到晚上12点，没点关注的记得点关注，点了关注的记得每天准时来看哦~”
• Thank you for staying here with me, my friends!
• Our livestream time is from 6pm. To 12 am. every night.
• Please press the “Follow” button so that you can find me next time!
• For those who have followed me, please come to my livestream very often. I want to see you guys!

2、宣传直播内容

• “欢迎来到我直播间，我的名字是XX，我每天会给大家分享各种各样的家居好物，记得关注我，让我们的生活更加轻松愉悦
• Welcome to my livestream friend! I am XxX, and I will bring interesting products to enlighten your life!
• Follow me and let’s meet interesting things very often!
• Please follow me and let’s make our lives more interesting and relaxing.

3、宣传直播商品特点

• “大家看这个商品是不是非常简约、大气，漂不漂亮，喜不喜欢? 我们家的商品都是高端大气的商品Look, this simple but elegant product! Anyone who doesn’t like this?
• Do you love this product? It’s truly beautiful and adorable right?
• You can see all the products in my livestream are elegant and with reasonable prices, right?

4、发问式互动话术

• “刚刚给大家分享的穿搭小技巧大家学会了吗?“你们能听到我的声音吗? 我的声音会不会太小?“这 款XXX大家以前用过吗?
• Hi friends, are you skillful enough to use what I showed you?
• Can anybody here hear my voice?
• Is my voice volume comfortable for you guys?
• Anyone who has experience of using this product?

5、选择式话术

• “下面我给大家展示XXX，想看左边的扣1，想看右边的扣2。
• Now I will show you Xxx . lease press “1” to let me show you the left one, and “2” for the right one.
• Anyone who is interested in the 2 products? press “1” to see the left one, and “2” for the right one.

6、指令式话术

• 觉得这件衣服主播穿上好看的扣个1”刚才那个小礼品，想要的把 想要打在公屏上”刚才分享的美妆小技巧，听懂的宝贝们打个懂了””
• Hi guys, press “1” to let me know you like this dress in me Ok?
• Anyone who wants this free gift? Send me a “want” in the comment Ok?If you’ve learnt the skills, please send me an “understood” to let me know.

7、教学式话术

• “很多宝贝不知道怎么下单购买，我来教你们怎么操作(主播同时拿出备用手机边说边展示)，点击左下角的黄色购物袋，找到XX链接，点击购买，然后在这里直接付款就可以了，先付款先发货!”
• If you don’t know how to place an order, I will show you, my baby.
• Press the yellow cart on the bottom left corner and find your product, then press “buy” and make your payment.
• The earlier you pay, the faster your shipment is.

带货话术

1、商品展示型话术

• 主播在进行直播带货时，要能清晰的传达产品的质量和使用感受，能够让观众、分析直观的感受到商品的效果，从而心动下单购买。比如描绘口红的颜色，可以带入场景给观众一个细致的描述。
• 如:“穿上这个裙子和男孩子出去约会，就会给对方一种很温柔、很春天、很新的感觉”，这样的话术让观众听了会很有带入感。
• Wear this skirt for dating to let him feel your softness like spring.Wear this and give him a feeling of “first love”

2、人设信任型话术

a.把保型

• “这款XX是我的自用款，推荐给大家”我自己也买了XXX””我只有用过觉得好用才会推荐给大家”
• This is also my personally used product, so I recommend it to you guys.
• I have amazing using experience, and this is why I recommend it to you.

b.人设型

• “品牌方给我再多的钱，我也不会推荐不好的商品”我的鼻子至少闻过了一万种香水，我只会给我直播间的家人们推荐好的香水”
• Money cannot make me lie, so I just recommend the best product to you guys, my friends.
• I have sniffed dozens of perfumes, and I will only show you the best ones!
• I only show you the best, because you are my dearest friends.

3、专业型话术

• 如:在3C品类带货时，如果你本身对产品有着非常深刻的理解，那么一定会与观众建立非常强的信任感，从而促使观众下单，如充电五分钟待机十小时。
• Five minutes of charging enables more than 10-hour battery hours.
• This earphone gives you a surround sound experience.

活动话术

1、直接用价格吸引观众

• 在直播间可以直接一些，强调“低价”“买X送X””我们的直播间比免税店还便宜”等等
• It’s all bargains in my livestream today!
• Buy 2 for 3!
• Our price is even lower than that in the duty-free shop!

2、给观众一个低价的理由

• “为什么我们直播间会这么便宜? 因为主播给大家做的是团购，大家可以看一下我们直播间现在的人气，已经突破了XXX，所以你们拿到的都是团购价”
• Why is this such an amazing price? Because I tried a lot to gain it for you!
• Our amazing price is because we are having the ” group purchasing ” opportunity!You can see the popularity in our livestream room! And this is why we can have the grouppurchasing price!

3、从客户角度出发

• “挣钱不容易，能省一点是一点
• Lower the price and you save more!
• Buy it on my livestream, and I will help you save money!
• I’ve made it the best price for you. Buy it now or never!

4、消除观众顾虑，点对点促单

• “喜欢这件XX但是有顾虑的宝贝们，联系客服留下联系方式，下播后我第一时间联系你”
• For those who like this product but have worries, please leave a comment and I will contact youASAP
• Send me a message with your worries, and I will help you solve them!
• For anyone who wants to know more about this product, please leave a message!

逼单话术

1、保障型话术

• “我们的产品拍下后1-2个星期可以到你的手上，如果有破损随时联系客服给大家处理，免费退货”
• Make your payment and your product will reach you within 1-2 weeks.
• Any damage in the shipment process, you will have a free return.
• We have the 7-day no question asked return policy!

2、主播与助播搭配型 (氛围感更强)

• 主播: 还剩多少库存?
• Please check how many our stocks are!
• 助播: 不多了，最后10件(根据直播间人数来设定库存数量，一般设定在同时在线人数的5-10%)
• We don’t have too many stocks, just the last 10 !
• 主播: 家人们，最后10件，我们的产品XXXX
• My friends, the last 10! Hurry to buy it now!
• 助播: 最后3件!
• The last 3 stocks!
• 主播: 最后3件了家人们，想要这件XX的马上点击左下角购物袋抢购，库存不多了，我们的产品质量xxx.
• The last 3 stocks my friends! If you want it, click the bottom left yellow cart now to seize the latesthigh-quality stocks!
• 助播:最后1件!
• The last one left!
• 主播: 最后1件!要下单的宝贝们立即下单。XXX
• The last one! Buy it now or never!

感谢/结束话术

1、直播中感谢话术

• “感谢XX的订单，感谢你的支持(可以重复几遍)“感谢XX送的鲜花，爱你“XX今天已经在我们直播间下了5单了，为了感谢你，我赠送你一个XXX，会和你的商品一起发货给你”
• Thank you guys, you guys are so supportive! Love you all!
• Just because of your support, XXX can offer the best price for you guys!
• Thanks for your orders guys, I will give you a free gift as my appreciation and it will be delivered with your product!

2、下播前感谢话术

• “今天的直播就播到这里，非常感谢大家的信任与陪伴，爱你们，明晚XX点我们再见”
• Our livestream will come to an end soon . Thanks for your trust and support tonight. Hope to see you tomorrow!
• You are so nice and lovely to XxX, I wanna stay with you guys all the time.
• Tomorrow I will bring more amazing products to you, my friends! See you at the same time tomorrow!